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@Mediagazer@mstdn.social
2024-03-27 09:15:25

An analysis of ~65 NYT articles on US anti-trans legislation from the year to February 15, 2024: 66% did not quote a trans person, and 18% had misinformation (Media Matters for America)
mediamatters.org/new-york-time

@AnthonyCollette@infosec.exchange
2024-02-22 14:06:04

For Security Teams Inside Organizations
Let’s take a deep dive into this piece of consumer messaging —
1958. American Football. A sports reporter bluntly asks coach Vince Lombardi “What are you going to change to turn this team around after a string of failures and losing seasons?”
His reply: “I am not going to change anything. We will use the same players, the same plays and the same training system. But we will concentrate on becoming brilliant at the basics.”
This is an incredibly motivating message. And it paid off!
In the next nine seasons, Coach Lombardi’s team, the Green Bay Packers, went on to win five NFL Championships and two Super Bowls.
The phrase “Brilliant At The Basics” found its way into popular culture, becoming a recurring theme.
And the graphic? For the general public, the lightbulb image = Good Idea.
Consumers are already familiar with these two concepts.
In Your Organization, You Define “The Basics”
Find the sweet spot between everything that’s possible and what your users are willing and able to do.
☑️ Ask yourself "What should our users know? What actions should they take?"
☑️ Define them clearly and give them a simple, catchy name — "The Basics."
☑️ Show your users "This Is How We Do It Here."
☑️ Let them know they can master The Basics.
☑️ Then let your users know there's More Where That Came From, if they're interested, but … The Basics are the focus.
We should deliver cybersecurity advice to non-technical people in bite-size, digestible pieces. Consumers hate feeling like they’re at the pointy end of a firehose. And they don’t like being lectured to. Let’s not overwhelm them. First lay a strong foundation, then line by line, concept by concept — build up from there.
My partner led consumer product development programs that sold $100M and $400M of consumer products every year. Now he develops consumer products for Pokémon. We have hard-won experience when it comes to speaking to and persuading consumers.
We want to share that with you.
Would you like to experiment with this messaging and these laptop stickers in your organization?
Three additional benefits for you:
☑️ Over time, if The Basics in your organization change, the graphics and the laptop stickers stay the same.
☑️ A campaign like this might help identify potential Cyber Champions in your organization.
☑️ The laptop stickers provide persistent visibility for Cybersecurity within your organization.
We’d be happy to send some free samples for you to try out with your users.
1.) Visit this Brilliant At The Basic page on our website: #BrilliantAtTheBasics
_________________
♻️ Please feel free to share this post and let others know about this offer.

@AnthonyCollette@infosec.exchange
2024-02-22 14:06:04

For Security Teams Inside Organizations
Let’s take a deep dive into this piece of consumer messaging —
1958. American Football. A sports reporter bluntly asks coach Vince Lombardi “What are you going to change to turn this team around after a string of failures and losing seasons?”
His reply: “I am not going to change anything. We will use the same players, the same plays and the same training system. But we will concentrate on becoming brilliant at the basics.”
This is an incredibly motivating message. And it paid off!
In the next nine seasons, Coach Lombardi’s team, the Green Bay Packers, went on to win five NFL Championships and two Super Bowls.
The phrase “Brilliant At The Basics” found its way into popular culture, becoming a recurring theme.
And the graphic? For the general public, the lightbulb image = Good Idea.
Consumers are already familiar with these two concepts.
In Your Organization, You Define “The Basics”
Find the sweet spot between everything that’s possible and what your users are willing and able to do.
☑️ Ask yourself "What should our users know? What actions should they take?"
☑️ Define them clearly and give them a simple, catchy name — "The Basics."
☑️ Show your users "This Is How We Do It Here."
☑️ Let them know they can master The Basics.
☑️ Then let your users know there's More Where That Came From, if they're interested, but … The Basics are the focus.
We should deliver cybersecurity advice to non-technical people in bite-size, digestible pieces. Consumers hate feeling like they’re at the pointy end of a firehose. And they don’t like being lectured to. Let’s not overwhelm them. First lay a strong foundation, then line by line, concept by concept — build up from there.
My partner led consumer product development programs that sold $100M and $400M of consumer products every year. Now he develops consumer products for Pokémon. We have hard-won experience when it comes to speaking to and persuading consumers.
We want to share that with you.
Would you like to experiment with this messaging and these laptop stickers in your organization?
Three additional benefits for you:
☑️ Over time, if The Basics in your organization change, the graphics and the laptop stickers stay the same.
☑️ A campaign like this might help identify potential Cyber Champions in your organization.
☑️ The laptop stickers provide persistent visibility for Cybersecurity within your organization.
We’d be happy to send some free samples for you to try out with your users.
1.) Visit this Brilliant At The Basic page on our website: #BrilliantAtTheBasics
_________________
♻️ Please feel free to share this post and let others know about this offer.

@samvarma@fosstodon.org
2024-03-13 00:46:11

Threads like these are why I've followed Matthew for almost a decade. Haven't seen this perspective anywhere else.
The American Right is as alien to me as any far-flung corner of the world.
From: @…

@risottobias@tech.lgbt
2024-04-13 06:21:17

if you set two dozen people on solving the environmental problems we face,
and they each focused on different things,
would their different solutions be harmonious? like a "yes, and"?
e.g. are all straightforward, cost effective, solutions we can do now... non-conflicting?
like swapping to alternatives for milk / not shipping water around,
or meat, or air travel,
swapping to EVs for rural america and improving trains to replace highways/flying, a cleaner grid but also the battery recycling,
swapping to nuclear, wind, and solar, dealing with recycling all of them in stride
supply chain plastics, single use plastics,
not using massive AI datacenters to do that stuff
changes in lobbying, taxes, subsidies, regulations,
if you had 24 people - would their ideas be synergistic? #ClimateChange #GreenEnergy

@newstik@social.heise.de
2024-04-08 17:24:48

"Umbraphile" A solar-eclipse aficionado; a person who will do almost anything, and travel almost anywhere, to see totality. Another term for an umbraphile is #eclipse chaser.
eclipse.aas.o…

@SamYourEyes@mas.to
2024-02-05 00:50:48

From Global Carbon Budget 2023 report. USA per capita emissions remain approx double China's. Despite failing to account for the portion of China's emissions for products exported to US. Real average Chinese per capita CO2 emissions (minus exports) are likely a quarter or less of the typical American's.
Remember this everytime you hear someone moaning about "but China!" wrt emissions reductions. USA can lead the way or shut the fuck up.

@jrefior@hachyderm.io
2024-04-11 22:35:40

"Six people were working the night shift on the Francis Scott Key Bridge when it collapsed after being rammed by a cargo ship. The missing construction workers include men from El Salvador, Mexico, and Guatemala.
"Immigrants from Latin America are among the workers most likely to die in the workplace, according to a recent report from the Bureau of Labor Statistics.
"'They come here for better opportunities.'... filling jobs US-born workers won't."…

@samvarma@fosstodon.org
2024-03-13 00:46:11

Threads like these are why I've followed Matthew for almost a decade. Haven't seen this perspective anywhere else.
The American Right is as alien to me as any far-flung corner of the world.
From: @…

@Mediagazer@mstdn.social
2024-04-02 11:25:22

Amazon strikes a deal to offer Lionsgate and Starz content to MGM customers in the UK, following similar deals for other European countries and Latin America (Georg Szalai/Hollywood Reporter)
hollywoodreporter.com/business